BalaBit in Italy
BalaBit has been gaining more and more international market share for 10 years now, with sales, partnership building and communication. We took a step forward when we have established our subsidiary in Germany in 2007, and another step when we hired a representative as well as signed a contract with the Theoria IT specialist PR agency, both in Italy. We have 5 employees now in Germany, and their annual revenue has reached the Hungarian parent company’s annual revenue. Besides, we have 12 partners in Germany. Last year, Deloitte has chosen us into the list of “Technology Fast 500″ (http://tinyurl.com/yzhrfmo) with our 562% growth.
Theoria is a PR & Marketing agency based in Milan, Italy. Theoria’s effort has always been to really be partners with there customers while keeping that “neutral” point of view that allows us to provide valuable counsel to them. They effectively combine the focus of a boutique public relations agency working smarter, faster and more efficiently with the senior-level staff experience of a large agency. Theoria offers their clients the best of both worlds: all of the benefits of an independent boutique agency – direct account management by senior-level professionals, fast response time and
focused attention on clients’ needs – with the connections and reach of a large global PR company. They utilize every available method to communicate client brand’s story and meet clients business’ communications goals. Their expert team of seasoned professionals handles every communications need, from mainstream press to social media, developing public relations campaigns to audience-specific outreach efforts, connecting clients with key influencers, launching or repositioning products and services, media training, crisis management, and corporate communications. Theoria team members are diverse in their backgrounds and skills. Staff includes Media Relations experts, marketing consultants and former journalists.
In point of Theoria:
Since early November, we are the Balabit PR & Marketing Agency in Italy. We are in charge of the following activities aimed to promoting Balabit brand and increase its visibility in Italy: relationships with journalists including press releases localization and distribution, press events and
press briefings organization; support in the organization of B2B events aimed both to clients and channel partners; speaking opportunities search and management; planning and launch of direct marketing campaigns aimed to prospect clients; local case studies drafting.
